CORE FEATURES

Marketing Automation

You have 2,400 past customers in your database. 80% of them haven't heard from you since their last service call. Meanwhile, you're spending $3,000/month on Google Ads to find new customers. What if you just... texted the 2,400 people who already trust you?

Reactivate your database →
homepro.ai / marketing / campaigns / active
In Sequence
4,200
Contacts active
Open Rate
44%
Last campaign
Jobs Booked
114
From this campaign
CAMPSpring Tune-Up blast: 4,200 contacts activated
OPEN1,842 emails opened (44%) — above benchmark
BOOK114 jobs booked — projected revenue: $28,500 ✓
34%
Off-season revenue increase
$42K
From reactivation campaigns
$0
Ad spend required
Auto
Set once, runs forever
Operational Blueprint

Predictive Re-engagement.

What if you just texted the 2,400 people who already trust you? HomePro automates the outreach, the follow-up, and the conversion tracking on autopilot.

Segmentation
Autonomous Audience Sculpting
The system monitors your database (2,400+ contacts). It autonomously segments audiences based on service history, equipment age, and lifetime value. "Target only customers with 10-year-old units for a replacement blast."
Generation
Dynamic Offer Generation
HomePro generates personalized offers for each segment. "Hi Karen, your 2014 Carrier unit is due for a checkup." It autonomously creates the copy, the landing page, and the booking logic.
Execution
Multi-Channel Blast Coordination
The campaign fires across SMS, email, and direct mail. The system monitors engagement in real-time, autonomously adjusting the follow-up frequency based on individual click behavior.
Attribution
End-to-End Revenue Attribution
As jobs are booked and invoiced, the system autonomously links the revenue back to the campaign. You see the exact ROI per segment, allowing for predictive scaling of future blasts.
Marketing Intelligence Log
SCAN Auditing database... 847 dormant contacts found.
THNK [REASON] Segmenting: HVAC + No Service > 12 Months.
GEN Generating dynamic offer: "Fall Prep Special — $79".
ACT ACTION: SMS Blast fired to 847 contacts.
RECV New Booking: Robert C. (Source: Fall Prep Blast).
ROI Campaign Revenue: $12,420. CAC: $0.18/lead.
Conversion Rate: 14% / Database Reactivation: Active
Marketing Maturity

Generic Blasts vs. Autonomous Predictive Marketing.

Traditional Outreach
  • Manually exporting CSVs to Mailchimp once a year.
  • Generic "Happy Holidays" emails that get deleted.
  • No tracking: Did the email actually lead to a job?
  • Spending $3k/mo on ads while the database sits cold.
The HomePro Marketing Engine
  • Real-time, autonomous segmentation based on CRM data.
  • Hyper-personalized SMS/Email that feels human.
  • 100% revenue attribution from click to invoice.
  • Set-and-forget flows that run in the background 24/7.
Live Demo — Campaign Builder

Watch a campaign run in real time

Pick a campaign type. Watch the automation fire step by step — exactly how it runs in the background while you're on a job site.

homepro.ai / marketing / campaigns
Select a campaign →

Campaigns that run themselves

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Customer Reactivation

"Hi Karen, it's been 14 months since your last AC tune-up. It's time for your fall checkup — want me to schedule you with Mike again?" One text, sent automatically, from a customer list the AI builds for you.

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Ghost Quote Recovery

Every unsigned quote gets a follow-up sequence: personalized text at 48hrs, courtesy discount at 72hrs, escalation at 7 days. Most shops recover 15–25% of ghosted quotes.

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Seasonal Campaigns

Pre-built templates for fall tune-ups, spring AC prep, winter pipe protection, and summer emergency surges. Set them up once; they trigger every year automatically.

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Ad ROI Tracking

Connect Google LSA, Facebook Ads, and Angi — track every dollar from ad spend to closed revenue. Not just "leads generated" — actual revenue per dollar spent.

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Email & SMS Drips

Multi-step drip campaigns that nurture leads over days or weeks. New lead ? welcome text ? follow-up email ? quote delivery ? post-quote check-in. All automated.

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Audience Segmentation

Target by service type, zip code, last service date, lifetime value, or equipment age. Send a furnace maintenance reminder only to customers with furnaces — not the ones with heat pumps.

How It Works

How HomePro runs marketing.

01
Segment
Audience Build

AI segments your customer list by job type, service history, neighborhood, and estimated LTV—automatically.

02
Execute
Campaign Launch

SMS, email, and EDDM campaigns built and scheduled from templates in under 20 minutes—no agency needed.

03
Convert
Capture Leads

Every response, form fill, and call captured and scored—flows directly into CRM with no manual import.

04
Learn
Optimize

AI identifies which campaigns generate the highest-ticket work and shifts spend toward top performers.

Campaign Build
< 20 min
from idea to scheduled SMS, email, and EDDM campaign
Lead Capture
100%
of campaign responses captured and scored—zero manual import
Cost Per Lead
−44%
vs. agency-managed campaigns for same lead volume and quality
Revenue Attribution
Real-Time
every dollar of marketing spend traced to closed jobs in the dashboard
Owner Voices

What trades owners actually say.

"I ran my first campaign in 18 minutes. It generated $14k in bookings in 4 days."
I
Isaiah P.
HVAC Owner · Tampa, FL
"We cut our marketing agency and saved $2,200/month. HomePro does more for less."
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Lena T.
Plumbing Founder · Denver, CO

Your cheapest customer acquisition cost is $0 — reactivating the people who already trust you.

HomePro automates the outreach, the follow-up, and the tracking. You just watch the appointments fill up.

Reactivate your database →