DIGITAL EMPLOYEES

The DM Agent

Your potential customers are messaging you on Facebook, Instagram, Google, and Yelp while you're on a job or asleep. If you don't respond in 5 minutes, they've already messaged three other companies. The HomePro DM Agent monitors every platform, responds instantly with pro-grade intelligence, and books the job.

Automate your inboxes →
homepro.ai / dm-agent / inbox / active
DMs Sent
189
Today
Reply Rate
34%
Above avg
Pipeline
$12K
From DMs this mo
DMFollow-up sent to @local_hvac_owner (Instagram)
REPLYResponse detected. Qualifying intent...
BOOKDemo scheduled for Friday 2 PM ✓
<60s
Avg response time
4
Platforms monitored
100%
Lead capture rate
Live
CRM data sync
Operational Blueprint

Zero-Touch Inbox Dominance.

Speed to lead is the only metric that matters in social DMs. HomePro responds to Facebook, Yelp, and Instagram leads in under 60 seconds, qualifying and booking them before they can message the next guy.

T + 10s
Instant Intent Detection
A lead messages you on Yelp. The DM Agent identifies the intent (Emergency vs. Quote) and responds instantly in your brand's voice, ensuring the lead doesn't bounce.
T + 2m
Autonomous Photo Request
The AI asks the homeowner for photos of their unit or the issue. It uses vision models to verify the equipment model and serial number, pre-filling the quote for your tech.
T + 5m
Identity & Loyalty Check
The system cross-references the lead's name/phone across all platforms. It identifies that they are a "Platinum Member" who hasn't had a tune-up in 2 years and prioritizes their booking.
T + 7m
Direct Dispatch Booking
The Agent offers three available slots based on the tech's actual location. The homeowner chooses 2:00 PM, and the job is instantly synced to your board.
Inbox Intelligence Log
YELP New Lead: Sarah Miller ("AC is frozen").
THNK [INTENT] Urgent Repair. Sentiment: Frustrated.
VIEW Requesting photo of evaporator coil... Received.
AUDT Matching SKU in CRM... Trane XL18i (Out of Warranty).
ACT ACTION: Booking Service Call for Mike R. (3:00 PM).
SYNC CRM/Dispatch updated. Response time: 42 seconds.
Conversion Rate: 88% / Platform: YELP_MESSAGING
Conversion Maturity

Manual DMing vs. Autonomous Lead Capture.

Manual Social Ops
  • Checking inboxes once or twice a day.
  • Leads going cold because of 4-hour response times.
  • Manual data entry of lead info into your CRM.
  • Fragmented history across 5 different messaging apps.
The HomePro DM Engine
  • Sub-60 second response times on all platforms.
  • Autonomous qualification and photo collection.
  • Instant appointment booking into your dispatch board.
  • Unified conversation history in a single CRM profile.
Autonomous Engagement

One brain, all platforms.

The DM Agent understands intent. It knows when a homeowner is ready to book and when they just have a question about your service area.

homepro.ai / agents / dm-unified-v1
MONITORING 4 CHANNELS
Active Threads
Sarah Miller LIVE
Facebook — "Emergency plumbing..."
Jason T. 2m ago
Instagram — "Love your work on..."
Brian L. 14m ago
Yelp — "Need AC estimate for..."

Always on, always selling.

Semantic Intelligence

Our DM Agent doesn't just look for keywords. It understands context, sarcasm, and urgency. It knows the difference between a general inquiry and a hot lead ready to spend money.

Multi-Channel Sync

Every conversation across Facebook, Instagram, Yelp, and Google Business Messages is synced to the central CRM profile for that customer. No more fragmented history.

Auto-Booking

Once a lead is qualified, the DM Agent can offer specific time slots and book the appointment directly into your dispatch board without human intervention.

Instant Escalation

If a homeowner asks a highly technical question or expresses frustration, the AI instantly flags the conversation and notifies a human manager with the full context.

Real-World Scenarios

Three DMs that turned into real revenue.

Social lead response time is the only thing that determines whether you win or lose. At 5 minutes, you're 21x less likely to qualify the lead than at 1 minute. Here's what the DM Agent does with that window.

Sun 10:14 PM — Facebook

The Sunday night emergency

Homeowner messages your Facebook page: "Water heater just started leaking everywhere, do you do emergency work?"

01DM Agent detects urgent intent. Responds in under 60 seconds: "Yes — we have emergency on-call 24/7."
02Captures address, confirms it's in service area, offers dispatch within the hour.
03Job booked, on-call tech notified, customer confirmed. Total time: 4 minutes.
$840 emergency job booked. At 10pm on a Sunday. Zero human involved.
Wed 2:33 PM — Instagram

The Instagram price inquiry

Someone comments on your before/after post: "Love this. How much would a full AC replacement run?" then DMs directly.

01DM Agent engages, asks about home size and current system to give an accurate range.
02Provides a Good/Better/Best range, mentions financing is available, sends quote link.
03Customer asks for a free estimate. DM Agent books the appointment and syncs to CRM.
Estimate booked for Thursday. $9,200 replacement opportunity in the pipeline.
Fri 9:02 AM — Yelp

The Yelp lead conversion

A homeowner messages through Yelp: "Saw your reviews — can you give me an estimate for replacing my AC? It's a 12-year-old 3-ton unit."

01DM Agent responds with ballpark range and three options for their unit age and size.
02Mentions top-rated tech Mike T. has availability this week and asks if they'd like to book.
03Customer confirms Tuesday. DM Agent creates CRM lead, books estimate, sends confirmation.
Estimate booked in under 8 minutes. Yelp lead converted before competitors even checked their inbox.
Return on Deployment

Speed to lead is everything in social.

Every minute you don't respond to a social lead, the probability of converting them drops. At 5 minutes, you've lost 21x conversion potential. Here's what consistent sub-60-second response looks like.

<60s
Avg response time
88%
Conversion rate on responded DMs
4
Platforms unified in one inbox
0
Cold leads from slow responses

What leaks away manually

  • Leads that messaged while you were on a job and chose a faster competitor
  • Price inquiries that never got a reply and went cold
  • Checking 4 different apps for new messages every hour
  • Typing out the same FAQ answers dozens of times per week
  • Fragmented conversation history across platforms and team members
  • After-hours social inquiries that sit until Monday morning

What you get instead

  • Every DM answered in under 60 seconds, regardless of when it arrives
  • Leads qualified with the right questions before you're ever involved
  • Estimates, availability, and financing options sent automatically
  • Appointments booked and synced to your dispatch board mid-conversation
  • Unified conversation history per customer in CRM — all 4 channels
  • Escalation to a human when the lead is hot, frustrated, or complex
Common Questions

Before you put the DM Agent live.

Which platforms does the DM Agent monitor?
Facebook Messenger, Instagram DMs, Yelp Messaging, and Google Business Messages. All four are unified into one conversation view in HomePro, with full context synced to the customer CRM record. Additional platforms (Nextdoor, Houzz, HomeAdvisor) are on the integration roadmap.
Can the AI send photos, price estimates, and links?
Yes. The DM Agent can send pre-configured content packages: your Good/Better/Best estimate templates, financing option links, before/after photo galleries, or booking links. It selects the right content based on the lead's question and stage in the conversation — it doesn't spam everyone with the same response.
What happens when a customer sends a photo of their equipment?
The DM Agent uses vision models to analyze the photo. It can identify equipment make and model from a label photo, assess visible damage, and pre-fill relevant fields in the estimate or job record. This is especially useful for HVAC, plumbing, and electrical leads where equipment type significantly affects pricing.
When does the AI hand off to a human?
The agent escalates when: the customer is clearly frustrated or threatening a negative review, a highly technical question falls outside its knowledge base, the customer specifically requests to speak to a person, or the deal size exceeds your configured threshold. Escalations include the full conversation history so the human picking up has complete context.
Will customers know they're talking to an AI?
The agent uses your business name and brand voice, not "HomePro AI." If a customer directly asks whether they're speaking to a bot, the agent is honest. Most trade customers don't ask — they care whether they get a fast, helpful response, not whether a human typed it.
Can it handle multiple conversations at once?
Unlimited concurrent conversations across all four platforms. If 20 people DM you on the same Monday morning, all 20 get answered in under 60 seconds. There's no queue, no hold, and no degradation in response quality at scale.

Related features

Digital Employee
AI Voice Receptionist
Handle leads from phone calls with the same intelligence as your DM Agent.
Learn more →
Digital Employee
Browser Agent
Automatically pull leads from external platforms and enter them into your CRM unified pipeline.
Learn more →
Core Feature
CRM & Lead Tracking
The central brain where every DM conversation and lead is stored and analyzed.
Learn more →
How It Works

How the DM Agent works.

01
Watch
Monitor

AI watches every inbound DM across Facebook, Instagram, Yelp, and Nextdoor—no lead goes unnoticed.

02
Instant
Respond

Intelligent responses sent within seconds—captures lead details, answers pricing questions, books jobs.

03
Route
Escalate

High-value leads or complex questions flagged and routed to a human with full conversation context attached.

04
Measure
Report

Track response time, booking rate, and revenue generated from every social channel in one dashboard.

Response Time
< 30 sec
from DM received to first intelligent response sent
Booking Rate
38%
of inbound DMs convert to booked jobs with AI response handling
Channel Coverage
4 platforms
Facebook, Instagram, Yelp, and Nextdoor monitored simultaneously
Revenue Visibility
100%
of DM-sourced revenue attributed and tracked to source
Owner Voices

What trades owners actually say.

"We were getting 40 DMs a day and responding to maybe 10. HomePro responds to all of them instantly."
M
Marcus T.
Landscaping Owner · Dallas, TX
"A third of our new customers came from social DMs last month. We never would have known without the attribution."
N
Nicole R.
Cleaning Founder · Atlanta, GA

Your inboxes are full. Who's responding?

HomePro's DM Agent answers every message, qualifies every lead, and books every job — across every social platform.

Hire your DM agent →