EDDM MAILERS

Proof in every
mailbox on the block.

You just replaced a roof in Oakwood Heights. Three hours later, every homeowner on that block gets a custom before-and-after mailer with your logo, your work, and a QR code to book. No ad budget. No list. No manual work. Just your best marketing running automatically every time a job closes.

Launch your first campaign → How it works
EDDM / campaign / roofing / oakwood-heights
Mailer preview — 6.5" × 9" EDDM
Before
After
Your neighbor just got a new roof.
We replaced a 22-year-old shingle roof at 1847 Elmwood Dr this week. If yours is showing its age, catch it before the leaks start.
Scan to book a free inspection
Campaign fired
Job closed → mailer live in 4 hrs
Photos pulled, design built, USPS route selected — automatically.
Reach
300–800 homeowners per campaign
Every address in the carrier route. No list needed. USPS EDDM delivers to every door.
Why it converts
Real proof beats every digital ad
"My neighbor just had this done" is the most powerful trust signal in trades marketing.
26×
Higher response vs. email marketing
4hrs
Job close to campaign live
$0
Manual effort per campaign
100%
Industry-specific templates
The Flow

Job closes. Mailers hit the neighborhood.

Every completed job is a marketing trigger. HomePro connects your field app photos to the print-and-mail pipeline automatically — no design team, no print vendor to manage, no mailer to manually order.

Step 1
Job Marked Complete
Tech marks the job done in the field app. Before-and-after photos are already captured. HomePro detects the closure and initiates the campaign pipeline automatically — no action required from you or your office.
Step 2
Industry Template Applied
HomePro selects the right template for the job type — roofing, HVAC, plumbing, landscaping, painting — and pulls in the actual before-and-after photos from that job. Copy is auto-populated with job details and your branding.
Step 3
Carrier Route Selected
Using the job address, HomePro selects the USPS EDDM carrier routes that cover the surrounding neighborhood — typically 300–800 homes within a 3–5 block radius. No address list, no opt-in list, no data purchase required.
Step 4
Printed & Mailed
Mailers go to print and ship via USPS EDDM. Homeowners receive physical mail from your company showing real work done on their street, with a QR code that tracks back to your booking page for response attribution.
EDDM Campaign Log — Auto-Triggered
TRIG Job #RF-2291 closed — 1847 Elmwood Dr, Oakwood Heights
PHOT Pulling 4 before/after photos from field app...
TMPL Template: Roofing / Shingle Replacement applied
COPY Headline auto-generated: "Your neighbor just got a new roof."
ROUT EDDM routes selected: R014, R015 · 624 addresses
PRNT 6.5×9" full-color sent to print. USPS handoff: tomorrow
QR QR code live → booking page, UTM tracked
DONE Campaign active. Estimated delivery: 3–5 days
Owner time spent: 0 minutes / Cost per home: ~$0.28
Industry Templates

Built for your trade. Not generic.

Every template is designed around what homeowners actually respond to for that specific trade. Roofing mailers show storm damage. HVAC mailers lead with energy savings. Plumbing mailers lead with emergency prevention. The copy, the layout, and the CTA are all trade-specific by default.

Roofing

Before/after shingle shots. Copy leads with storm damage, aging roofs, and the neighbor social proof angle. QR to free inspection booking.

HVAC

System replacement shots. Copy leads with energy savings, reliability, and seasonal tune-up offers. QR to booking with summer/winter urgency.

Plumbing

Repipe, drain, and fixture before/afters. Copy leads with prevention — "Don't wait for the flood call." QR to emergency and maintenance booking.

Landscaping

Dramatic transformation shots — before/after lawn, hardscape, design installs. Seasonal hooks (spring cleanups, fall leaf prep). QR to consultation booking.

Painting

Color transformation before/afters. Exterior and interior options. Copy leads with curb appeal and home value. QR to free color consultation.

Electrical

Panel upgrades, EV charger installs, generator hookups. Copy leads with safety and reliability. QR to inspection and upgrade booking.

Why EDDM Works for Trades

Physical proof. Neighborhood trust.

Traditional Mailers
  • Generic stock photos — no connection to real work in the area.
  • Weeks to design, proof, print, and mail. Miss the seasonal window.
  • No response tracking — impossible to know what worked.
  • Same campaign blasted to everyone regardless of trade or season.
HomePro EDDM
  • Your actual before-and-after photos from that exact neighborhood.
  • Job closes → campaign live in 4 hours. Strike while the proof is fresh.
  • QR code tracking shows exactly which campaigns drove bookings.
  • Industry-specific templates, copy, and CTAs built for your trade.
Automatic. Branded. Trade-specific.

Every finished job is a
neighborhood campaign.

Book a free audit and we'll show you how many jobs you've completed in the past 90 days that could have been generating referrals from the same street — automatically.

Book your audit →
Free · 45 minutes · see a live campaign demo