Where does your close rate actually rank?
Most contractors think they close ~50% of estimates. Industry average is 22%. Top quartile is 38%. Command operators average 41-44%. Find your spot.
- ✓Respond in under 2 minutes · 70% of homeowners hire the first contact
- ✓Send branded PDF estimate same-call · not a verbal promise to email it
- ✓Follow up automatically until yes or no · 7-touch sequence
- ✓Offer financing on every estimate · default-on, not optional
- ✓Track which estimates are still alive · reprice when costs change
- ✗Calls go to voicemail after 5pm
- ✗Estimates take 24-48hr to deliver
- ✗No follow-up after the first ignore
- ✗No financing option presented
- ✗No idea which estimates are still live
Close rate benchmarks by trade.
Industry average, top quartile, and Command operator benchmarks for each trade. Tracked estimate-to-close data, not self-reported surveys.
| TRADE | INDUSTRY AVG | TOP QUARTILE | COMMAND OPERATORS |
|---|---|---|---|
| Roofing | 18% | 35% | 42% |
| HVAC | 26% | 44% | 48% |
| Plumbing | 24% | 40% | 46% |
| Electrical | 22% | 38% | 44% |
| Landscaping | 30% | 48% | 52% |
| Tree service | 28% | 45% | 50% |
| Painting | 32% | 50% | 55% |
| Restoration | 35% | 55% | 60% |
// N=4,200+ TRACKED ESTIMATE-TO-CLOSE · NOT SELF-REPORTED · UPDATED Q1 2026
Speed is close rate.
70% of homeowners hire the first contractor who responds. Not cheapest. Not most experienced. First contact. Voicemail after 5pm costs you 18-22% of every estimate you send the next morning.
AI answers every inbound call 24/7. Average response: 8 seconds. No voicemail. No missed leads. Estimate sent same call.
The 7-touch sequence. What the numbers show.
Most contractors give up after 1 call. 52% of eventual closes happen after the 3rd contact. That means the bottom half of the market is abandoning half their revenue on the floor every month.
of all closes happen here. Miss this window and you need 3 more contacts to recover those jobs.
of remaining pipeline closes on the 48-hour follow-up. Most contractors never send this.
still close on touch 3. The estimate is live. They just need a reason to decide.
close on touches 4 through 7. The bottom 50% abandon these. Command operators automate them.
Command runs the full 7-touch sequence automatically. Day 2, Day 5, and Day 12 follow-ups go out whether or not your field remembers. That alone explains most of the 20-point gap between industry average and Command operators.
Get the full breakdown for Roofing.
Trade benchmarks · response time data · where top operators sit relative to you. PDF in your inbox.
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About the benchmark data.
Tools that work together.
What does Command pay back?
5 inputs. Y1 revenue lift. Monthly impact. Payback period.
OPEN →Worth how much to enable financing?
+12% close rate. +13% avg ticket. Drop your numbers in.
OPEN →What is your business actually worth?
Live multiple based on revenue, margin, recurring, owner dependency.
OPEN →From 22% to 44%. In 90 days.
That is the typical Command operator trajectory. Want to see the system that does it?